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Health Care Costs Analysis Healthcare is expensive and Americans need the very best possible healthcare they could get. Consumers are demanding more evaluations, better drugs and insurance coverage. Americans desire a high quality of life and insurers/employers are trying to provide the ways, but cost effectively and without raising prices. In order to do this, "customers Will Need to make more choices, pay more and perhaps demand greater value" (Barr, Paul). "The typical forces driving utilization and prices are medical engineering progress, demanding consumers, along with an aging population" (Barr). Advancements can be viewed all over the medical field in areas like MRIs, brand new cardiology processes, highly specialized medications, cancer therapies, and new lab procedures. Consumers are knowledgeable and understand their options. There's advertising from pharmaceutical companies and medical technology companies promoting their medication and goods nationwide via the Internet, television and magazine advertisements. The aging population is also living longer. This population is living longer due to technological improvements and insurance policy. A massive portion of the coverage supplied is by Medicare. Generations have paid into and depended upon this source of financing for several years. It is projected that Medicare is going to probably be exhausted within the next 14 years. Currently Medicare "is your largest single p.. .