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Essay about National Culture Influences on International Management

Project id 1010758
Subject area Writing
Document type Essay
Words 2334
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1. Introduction 1.1 Definitions of Culture Teachers can be simply considered as "how we do things around here", said Cartwright (2004, pp.85). A further understanding given by Deresky (2006, pp.83) is that a civilization is compiled by 'shared values, understandings, assumptions, and targets which are learned in earlier generations, enforced by existing members of a society and passed on to succeeding generations'. It can be seen that culture is shaped by lifestyle and comprehension acquisition of individuals from a certain area, after which it stands to get a general taste, opinion, and worth of those. So that's why people from precisely the exact same area may have much in common. 1.2 The role of Culture in Management Categories As culture can affect people's behaviors generation by generation, in other words, the customer's requirement of business at some level depends on cultural influence. Cultural influence is based in a variety of forms, from laws, regulations, religions to private interests. For instance, automobiles in countries like the UK, Australia, India, New Zealand and so forth, must run on the ideal side of the road, while those in the united states, China, France, etc., operate on the left side. This totally decides which kind of car ought to be designed and sold to that nation. One more example is Starbucks' emblem difficulty in Saudi Arabia. On account of the country's Islamic convictions, Starbucks' green mermaid logo was thought to be inappropriate and immoral and made to remove the mermaid with only its brand's title left. (Daniels, Radebaugh, and Sullivan, 2004; Fox, 2011) As a consequence, culture plays a vital role in expanding international business with its own impacts from overall strategic leadership to details like emblem. 2. Four Dimensions of National Culture 2.1 Po...

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