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Article on Analysis of Lululemon Athletica

Project id 1009968
Subject area Writing
Document type Essay
Words 3080
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Introduction Since 1998, Lululemon has changed the way people dress to work out. Through innovative products and technical athletic fabrics, a new was created to provide clothes for workouts such as yoga, running and biking. Lululemon opened its first shop in Vancouver in 2000 with the strategy to have the shop be a community hub for individuals to learn and talk about their physical fitness and overall wellness objectives. As Lululemon was over a shop to provide products for consumers, their goal was to affect every person who walked into the shop. A basic standard for investment would be Lululemon's mission to create elements for people to live longer, healthier, fun lifestyles. All Lululemon locations maintain strong connections with local communities and sponsor in-store events such as complimentary yoga classes and goal-setting workshops. The specialty retail and athletic apparel business Lululemon is part of is quite competitive. The growth from competitors is increasing and Lululemon is in the middle of a global expansion and releasing a new product line in the hopes of gaining a competitive advantage. However, Lululemon has undergone hardships throughout the past year because of a lawsuit filed against the business in relation to their Luon yoga pant line along with the fabric being see-through. This has caused many consequences not just for the stock price, but also for consumers and management as a whole. As Christine Day has been resigned, Laurent Potdevin has been announced as the new CEO of Lululemon. His previous work experience, general moral, and customer approval demonstrate that he is the correct match for the position and somebody who can flip Lululemon around. To be able to evaluate Lululemon's strength and value for investment, this ana...

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