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Internet Marketing and Promotion Strategy Essay

Assignment id 1009761
Discipline Writing
Assignment type Essay
Words 1287
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Broad Markets Goals (monthly) Exposures Conversion Rate Conversions ATV 900K .1% 4 $750 Top 3 Sites Website Impressions Traffic Visitor Profile Demographic Segmenting Facebook.com 100,000 Around 124M Methodical Spontaneous -18-52 years old -Male & Female Twitter.com 100,000 Around 27M -College graduate or student -Earnings $28-$100k+ -Any ethnicity -Interested in starting a business or developing company marketing Linkedin.com 100,000 About 60M Ad Formats The advertisement format for broad marketing will be static images. All three sites will use the same image for branding consistency and so that each effort is readily calculated. The image is going to have a brand heading, message describing the advertising (10% off), and also the exact same call to action. These variables will be changed monthly to figure the effectiveness. The vision will be easy and the text will probably target small and startup to medium sized companies. Messaging Strategy The messages’ main goal is to spread brand recognition and also to present WebCom Marketing’s website and design solutions, along with a marketing, and a call to action. The options will include: promotion management, online advertising, and marketing agency solutions. The messaging will aim methodical visitors by emphasizing WebCom Marketing’s as a different solution to having in-house advertising prices, and WebCom Marketing’s experience. Separate messages will aim spontaneous traffic by providing last minute solutions for businesses. Main Goals of Ad Exposures The most important goal of the ad exposure is to always generate similar brand awareness across every extensive marke...

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