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Investigating the Retail Trends in Cambridge City Center * A high rent shopping place (Petty Curie, Sydney Street) * An office or business area, together with banks, building societies, solicitors * A market place, the historical core * A region of specialized shops (Waterstones publications, Grays sport shop, Heffers book shop (trinity street)) at frame of cbd where rents are significantly reduced * An instructional place (Trumpington Rd, Kings Parade, Trinity street) * Shops often find near one another to benefit from number of potential customers (insignificant Curie) Retail clustering Theoretical background: Core and frame concept: * Within the core of the CBD you will find industrial purposes that may afford the high land values and require large amounts of folks walking past for custom, these are often shops selling large ordership merchandise. * In the outer core and frame, where rent is reduced, there are specialist stores, transport solutions, education, entertainment and offices. All these need to be in the center but cannot afford the high rent in the CBD. Theoretical foundation: Bid rent theory: В· The Bid Rent Theory suggests different purposes will bid differently for land in various parts of the city. В· It indicates that the more accessible the website of property inside a developed site, the greater is its own value. E.g lion lawn closer the car park near to bus station very near all tourist attractions The key intention is to look into the retail trends in Cambridge city center and also to examine how successfully it's adjusting to the strain arising from growth in Cambridge and its surrounding territory. .