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Social Marketing Essay

Assignment id 1005991
Discipline Writing
Assignment type Essay
Words 2667
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Henderson (2001) also adds that: 'Embracing CSR would inevitably have implications that could raise the cost of conducting business, could well decrease earnings, and might also lead to businesses to sponsor low yielding investment that they would otherwise have turned down.' In addition, organizations really motivated to employ and consume CSR as a central value in its activities, would need to undergo a deep and internal change in its business operations and culture (employees, providers, offices) which signifies a costly task and also a time consuming assignment. (Henderson, 2001) The other important facet implied by Trebeck (2008) is that organizations must keep in mind that government are still the primary responsible entity of those problems linked to the development of people's quality of life. Companies should not replace it or feel that they have to fix the gaps of a particular public administration. The application of CSR programmes might help communities, however these actions will never compare to this achieve and the tools which authorities hold. Additionally when profound and radical options are required, governments would be the most capable institution to face these scenario (Trebeck, 2008). 3.4 Creating Corporate Social Responsibility The adaptation and execution procedure for companies willing to integrate CSR into their routine practices may be found to be somewhat complicated and expense demanding. Since Henderson (2001) highlights: 'CSR entails the adoption and advancement not just of explicit new commitments but also of new procedures.' Therefore corporations ought to have a real commitment to establish and maintain such policies in order to make noteworthy improvements within their communitie...

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