Get help with any kind of project - from a high school essay to a PhD dissertation
Introduction: Virgin Blue is your most demanding airline and the largest fleet size airline company in Australia. It had been taken to the Australian sky in August 2000 and it's expanded to routes that include most Australia leading cities and vacation destinations. Virgin blue has ardently brand recognition and remain innovative, cheap and high quality solutions allow them gain more benefit of competitiveness. This essay will discuss how Virgin Blue has achieved strategic competitiveness base to the affect of strategic direction and strategic validity, the impact by outside environment and the internal environment, and company level strategies. Strategic management and strategic validity: Strategy management is the responsibility of the business leaders to plan their business in the maximum possible level, which will be to harness the businessвЂ™s core competencies and develop a competitive edge. Besides that, plan management is a continuing process that evaluates and controls the company to improve companyвЂ™s ability to make above-average yields. Further more, approach management entails specifying the organizationвЂ™s mission, vision and goal goals, establishing policies and plans that are supposed to accomplish such objective goals. Strategy competitiveness is the consequence of effective formulation and execution of a value-creating plan. By achieving strategic competitiveness and successfully exploiting its competitive edge, a company can gain its principal objective. There are four major qualities of this 21st century competitive landscape influenced the strategic competitiveness of firms: First is the global economy. International market is one which products, services, people, skills and thoughts about a nati...