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Marketing is the management process involved with identifying, anticipating and fulfilling consumer requirement profitably. This marketing mix consists of merchandise, price, location and promotion (Surridge and Gillespie pg.190). Sometimes people argue that an element of the combination is more significant than the others but I really do believe that they're all equally important for the achievement of a item. In this essay, I am going to spell out the many different elements of marketing mix, in the event the item is easily the most important element of the marketing mix, and the importance of an integrated and consistent advertising mix. To begin with, in no cost, I'll discuss the many elements of the promotion mix. Cost is simply the sum a product is sold. It's the total charged for a product. (Surridge and Gillespie pg.190). It has direct effect on the revenue and gain a business derives.Therefore the cost should be so that the business can make maximum profit from the products sold. There are many pricing strategies a business can practice in order to guarantee a more profitable item. Examples are worth pricing, market penetration pricing, package pricing, predatory pricing, etc. (Surridge and Gillespie pg 208-209) The next marketing mix is advertising. This is simply the communication to a possible customer about a product or service by one or more means (Surridge and Gillespie pg. 190). Letting people know about the products and services in a certain way that will make them wish to get it. The promotion mix is made up of a combination of promotion, personal selling, sales promotion and public relations, direct mail, branding and merchandising (Surridge and Gillespie pg 225-228). Also, set is just another element of the marketing mix.It could be defined as th...