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BUSINESS METHODS PEST (Political, Cheap Social and Technological surroundings) Analysis The external environment of almost any organisation / college / faculty / department etc. could be examined by conducting a PEST analysis. The acronym PEST (sometimes called STEP) is used to describe a framework for the analysis a range of macro environmental aspects such as the Political, Economical Social and Technological atmosphere. A PEST analysis fits into a general environmental scan involving the SWOT analysis and McKinsey's 7S Model, which can be briefly discussed below and also referred to in the document 'Organizing a SWOT Analysis. For a unit (referring to any area under review be it an academic department, a research unit, an administrative unit or a support service unit), a PEST analysis must relate to: 1. The outside environment out of this unit but in UCC, and two. The outside environment beyond UCC, given the national and global profile of the office The PEST analysis provides the following simple framework: Political FactorsPolitical aspects can have a direct effect on the way business operates. Decisions made by government affect the operations of units within the college to a varying degree. Political refers to the large and little 'p' political forces and influences that may influence the performance of the choices available to the device concerned. The political landscape has a enormous influence on the regulation of both private and public sector businesses, as well as the spending power of consumers and other businesses, both within UCC and outside of UCC. Political aspects include government regulations and legal issues and specify both formal and informal rules under which UCC and components must operate. Depending on its function and function within the college a unit might need to consider issues like: • How secure is the internal/external political environment? • Can government policy influence legislation that regulate third level education? • what's the government's policy on the schooling? • Is the government involved in trading agreements like the Bologna Agreement? • The impact of employment legislation • The effects of environmental regulations • Trade restrictions and tariffs • Political stability (internally and externally • Decision-making structures Economic FactorsAll companies are affected by economical factors nationally and internationally. Whethe...