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U.S Auto Industry's Market Share and Fluctuations The U. S. auto sector's share of the marketplace has undergone changes over the previous 50 decades. These fluctuations are caused by many reasons, but a number of the primary motives include quality, price, and foreign competition. The Ford Motor Company, General Motors Company, and the Chrysler Corporation, a.k.a. "The Big Three", will be the three largest manufacturers of cars in the world. " The Big Three" hold nearly 75% of this market and produce over 8 million automobiles per year. The largest rivals of " The Big Three" are Japanese auto producers which include Toyota, Nissan, and Honda. These three overseas producers maintain 20 percent of this market and create about 2.7 million cars per year. General Motors Company, the world's largest automobile producer, initially was composed of four major vehicle producers- Buick, Cadillac, Oldsmobile, along with Oakland which became Pontiac. Currently, General Motors is made up of Buick, Cadillac, Oldsmobile, Chevrolet, Pontiac, and Saturn. During the first thirty years of operation GM's only important competition has been from U. S. makers. However, because the very first foreign truck was imported from Japan in 1956, GM's share of this market started to decline. Foreign cars were smaller, more fuel efficient, less costly, and often more reliable than their American counterparts. General Motor's market share dipped from nearly 44% in 1973 to below 30 percent in 1985. In reaction to this abrupt drop in its share of the market GM launched the Saturn Company. Saturn produces compact cars very similar to Japanese imports at competitive prices. This reaction stopped GM's declining share of the marketplace. Today, General Motors asserts about 30 percent of the market. General Motors was the first big auto business to begin research on other fuel sources and proceeds to lead the way. Some developments of the research include the very first manufacturing natural gas engine, along with the very first car powered entirely by power. Many ideas are still in the process of being developed, for example cheap solar powered vehicles along with ultralight plastic body components. The Ford Motor Company, founded in 1903 by Henry Ford, has been the largest car maker in the world until 1929 if GM passed it. Ford is now the second largest producer of cars on earth p.. .