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Coca Cola Advertising and Marketing Report Essay

Assignment id 1002976
Discipline Writing
Assignment type Essay
Words 2718
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Coca Cola's mission statement is extensive and impressive, for example, "To refresh the world", "To inspire minutes of optimism", and "To create value and make a difference". These goals are a significant area of the organization's marketing campaign, including memorable slogans like "I'd love to buy the world a Coke", "Have a Coke and a Smile", along with the latest "Open Happiness". Each one of these campaigns express a wide theme to be able to get in touch with people from all cultures and backgrounds. Coca Cola has always had a diverse marketing strategy which includes TV advertising, live events, and many recently online marketing. In ancient times, the Coca Cola's advertising was primarily through print and radio. May 29, 1886, the very first print advertising for Coca-Cola appeared in The Atlanta Journal. In 1901 the model Hilda Clark has been hired as the very first official Coca Cola spokes individual. She had been featured in a calendar sitting at a table drinking a glass of Coca Cola. From the year 1917 " " became the world's most famous signature. Even the Coca-Cola Company sponsored its first radio program 1927, "Vivian, The Coca-Cola Girl." In 1939 a painting by Haddon Sundblom, featured Santa Clause merrily drinking a Coca Cola. This painting sparked ton of successful advertisements featuring a holiday motif. As time passed radio marketing slowly transitioned into television advertising. 1950 was the year Coca Cola first aired on TV. It was tagged as an experiment, not as a substitute for its powerful radio campaign. The concept has been initiated together with the sponsoring of some Thanksgiving Day particular featuring Edgar Bergen and Charlie McCarthy in 1950. The experiment was promptly followed by sponsoring the premiere of Walt Disney's, One Hour in Wonderland, Christmas Da...

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