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Product Life Cycle Analysis For The Apple Ipod Essay

Project id 1002139
Subject area Writing
Document type Essay
Words 2141
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The alarm clock rings and its time to go for a run and receive the morning regular off to a fantastic start. Following my morning I take a shower whilst listening to my preferred high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy afternoon, so I grab my umbrella and head for the door. During the car ride I toggle between the information and my French music lessons. All of these events are done via the usage of a tiny device that seems to be everywhere you look. For the previous years we have observed how APPLE Computers Inc. has not only introduced the Ipod to the marketplace for audio players, but created the newest must have pop star. The following is a brief analysis of the product life span of iPods. IPods were first introduced to in 2001 and has since grown into a recognized cultural symbol. Designed and promoted by Apple Computer, iPod is a new digital audio/video players that stand apart from the rest due to their user friendly interface and sleek design. Clients can take their entire music collection and more in their own pockets. Though Apple Computer already had a massive following of loyal costumers, the iPod has produced a new generation of Apple fanatics that just cannot get enough of the iPod and all of the iPod attachments which have since grown. THE GROWTH STAGE Currently the iPod finds itself in the growth phase of its product life span. It has demonstrated a steady growth rate as demonstrated from the sales recorded by Apple Computers for the past 15 quarters. The most recent quarters have shown a significant gain in the sales volume of iPods, a fantastic indication that the iPod market is growing. It seems as though there's now definitely a public consciousness of the Apple iPod worldwide. Compet...

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