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Women and Media Stereotypes Media frequently reveal people in too straightforward way, providing them audience an erroneous concept of what and how a person ought to act in according to their sex, this is called sex stereotypes. Gender, based on John J. Macionis within his Eleventh edition book of Sociology, he said that sex identifies the personal traits and social areas that members of a culture relate to being female or male. This may lead to gender stereotypes within the society itself. Gender events present a conventionally standardized concept or picture concerning the standard social roles of male and female in both domestically and socially or beliefs which are held about an individual trait and social behavior which are deemed as suitable for ones gender. This will evoke inequality between the two gender, male and female. According to John J. Macionis within his Eleventh edition book of Sociology, he stated that gender inequality is the unequal distribution of wealth, power, and priviledge between man and women. Worldwide, females are generally lower in status and power, relative to men. This might be called sex stratification, though it is sometimes called gender inequality, sexism, patriarchy, and feminine disadvantage (Chafetz, 1990). Media had appear to emphasize gender inequality and stereotyping particularly on girls which had contributed large impression on society and also had many effects in their lives. Inequality and stereotyping toward girls happens because people are inclined to soak themselves in the images they see in the media and which in further will create imagination in their mind on how they're suppose to behave and introduce themselves into the society. A society itself had create a.. .