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The dominant economic traits of the industry begin with an enormous quantity of capital required for staying aggressive. One is also needed to invest lots of money on research and development, as the telecommunications industry appears to be the vision of the near future. More and more companies like AT&T are trying quite difficult to combine their network services of mobile line, data and video transfer, higher speed internet access, and television cable via a single line in the customers homes. Having a successful mix of the aforementioned services AT&T is hoping to be the industry pioneer in the Not Too Distant Future. In today's telecommunication market there is a good deal of competition by industry giants like Sprint, MCI, and AOL, but simultaneously the very high cost involved with entering and competing in this industry also makes it very unattractive for new entrants. These are just some of the big names that are planning to and are presently providing regions of the pipe dream that AT&T appears to seek. In this industry it is essential to have customer consciousness of the line of merchandise that you carry. Most of the public hears the name AT&T or Sprint or MCI and they think telephone bills but a lot of consumers do not understand that these businesses have expanded their field of services from cellular phones to wireless web services. The reason mainly being the absence of marketing, and direct consumer advertising provided with these firms on the other line of p.. .