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Mumford and Sons Concert - SWOT Analysis About September 11th, 2013, Mumford and Sons played with a concert at Simpsonville, South Carolina in the Charter Amphitheater in Heritage Park. The Grammy Award winning folk-rockers, famous for their hits "I'll Wait" and "Small Lion Man", were joined and supported around the lineup with fellow British music classes The Vaccines and Bear's Den. I purchased a General Admission Lawn ticket for $35, well more than a month before the afternoon of the show. Shortly after I discovered that Mumford and Sons, one of my favourite rings, were coming into my hometown I understood I had to attend the series regardless of what. My excitement continued to build since I kept hearing about the series on the radio, seeing commercials on television, and hearing all my friends speak about it. On show day, the gates of the place started at 5:30 PM, and the first band took the stage around 7:15 PM. I had been quite impressed by the encouraging bands around the lineup, but had been very anxious to see the headliners. Mumford and Sons eventually took the stage around 9:30 PM. They played an unforgettable pair of tunes and shut the night out by performing a unique rendition of "Come Together" by The Beatles. They let the crowd sing over a cappella and it was the best ending to a perfect evening. The strengths for this event definitely appeared to outweigh the weaknesses. To begin with, this concert struck sold-out standing several weeks prior to the actual show date, so people were very enthusiastic about it. On top of that, the series set a new attendance record at Charter Amphitheater, that holds a capacity of just under 15,000 individuals. Promoters and event producers in the Upstate, South Carolina region are not really known to acquire larger up-and-coming bands, rather usu...