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Promotion - Selling Far More than Just a Product Essay

Project id 1014242
Subject area Self Improvement
Document type Essay
Words 1586
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Advertisements for various products are observed everywhere -- on billboards, and in magazines, on television, and many other areas. What draws the consumer into the advertisement -- the true solution, the screen of this sensual woman as she drinks a glass of milk, or even the muscle person wearing a Ralph Lauren blanket as a loincloth? These kinds of advertisements show unlikely depictions of people to society. Today, advertisers utilize the influence of gender and sex to market many products to consumers, resulting in unrealistic expectations of people to society. Based on Vernon Fryburger, writer of the book The New Age of Advertising, "The main job for advertising is to "make a sale" to get a product or a service, and to do this it should clearly set a rapport with its viewers, which means that it must consciously remain within comparatively narrow boundaries of acceptability in terms of language, visualizations, and basic background and framework of reference" (15). Advertisers use many distinct strategies to sell their products to consumers. They invest over 200 billion dollars per year attempting to capture the interest of customers and to affect their choices. A mean individual views 250 advertisements every day and over two million ads from the time they are twenty-five decades old (Baran 278). When advertisers are working on campaigns, then they consider what the customer wants and has to see in order to purchase the product. More often than not, attractive, seductive-looking people are selected for advertisements (Percy and Rossiter 1-5). When advertisers are preparing ad campaigns, then they will frequently discuss men and women can be profitably pictured (Goffman 25). An instance of how ad...

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