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EXECUTIVE SUMMARY This report analyzes the possibility of carrying Purell Instant Hand Sanitizer, a product of GOJO Industries, into the Indian Industry. Purell Need To Gain Greater Market Share Purell Instant Hand Sanitizer is a mobile hand washing option that cleanses hands with no need for water and soap. Back in 1997, GOJO Industries entered Purell Instant Hand Sanitizer into retail sale, along with the American people embraced the product. However, since big US Competitors have entered the hands sanitizer business, which is now worth more than 400 million annually, Purell&s market share is decreasing. Although still the industry leader in the market, GOJO must struggle for revenue opportunities. One way to do that is to invest Purell into international markets. India Provides an Opportunity Possible Barriers GOJO should consider possible barriers to Purell&s entry into Indian markets. These obstacles include: Recommendation Extensive research provides evidence that marketing Purell Instant Hand Sanitizer at India would be mutually beneficial for GOJO Industries along with the people of India. Report Overview Statement of Purpose The purpose of this report is to advocate advertisements GOJO Industries& merchandise, Purell Instant Hand Sanitizer, at India. Penetrating the Indian market will be mutually beneficial for both GOJO and also India. Merchandise Purell Instant Hand Sanitizer is a mobile supplement to routine hand washing. Even though 80 percent of illness is spread by contact with the palms, Purell kills 99.9 percent of most common germs. Therefore, Purell is and effective tool which promotes appropriate wellness and prevents the spread of illness. In 1997, GOJO Industries, a privately owned firm, introduced its hand sanitizer for retail sale. Since then, the hand sanitizer industry has exploded into the US to and business worth $400 million per year. Many public competitions such as Dial and Colgate have entered the marketplace. These bigger opponents maintain extensive advertisement budgets, and which are being used to increase their respective market shares in the hand sanitizer industry. Although GOJO&s Purell brand is still the market leader, its share of this marketplace has since climbed to 39.4 percent from the original marketplace domination of 100 percent. (FT1) Hence, to increase its revenue earnings, GOJO needs to introduce Purell worldwide. India.