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Going Green? It's so common in todays society for every single company to advance to smarter ways of doing business and the lodging market is the same. In fact, Green is the "buzzword" of the sector right now and also the American Hotel and Lodging Association is in the fore front of it (ahla.com). In this market, finding sustainable solutions in a variety of areas have become crucial to company and much more so important to place a strong assurance into the businesses survival in the years ahead. Now when most here "Green" they assume recycling that is essentially very accurate but over the last two decades we've made technological advances in recycling energy which have saved cash and determined the way businesses are run. This paper will look at power costs, other business practices, effects on the environment and what the United States Government is doing to continue to create travel to America highly sought after. In an typical fiscal year, America's 47,000 resorts spend $2,196 per available room each year on electricity which represents about 6 percent of all operating costs (energystar.com). During a strategic approach to more energy efficiency, a 10% decrease in energy consumption would have the exact same financial effect as increasing the average daily room rate by $0.62 at limited-service resorts and from $1.35 in full-service hotels (energystar.com). With this problem being such a large portion of the industries financial over head it stands reason that there would need to be large reforms made to daily operations and choices for guests which would help be certain that the individual lodging establishments may meet energy saving goals. Some of the many ways that resorts reduce the use and save money on their bottom line are ; the...