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BCBGMAXAZRIA The style designer clothes lineup BCBG stands for bon chic, bon genre. It's a French expression that means good style, excellent attitude. Max Azria founded the line in 1989 and was inspired to bring European elegance to American style. His line has now expanded to sneakers, handbags, sunglasses, swimwear, jackets, odor, accessories and menswear. The label is top quality, affordable, classic and sophisticated. It's targeted toward women of all ages, shapes and individual styles. He conveys everything from stylish dresses to casual trousers and shirts. The growing and booming BCBG lineup is forecast to be about for many years to come. BCBG supplies most of its sales revenue through "bricks and mortar" stores, so that they have a physical presence. For the most part they create their company through their own retail shops, as well as wholesaling to Macy's, Bloomingdale's and Saks. However they also do plenty of their business online. They provide their own BCBG websites in addition to selling on the Macy's, Bloomingdale's and Saks sites. They also sell to specialty stores online for example Edressme.com. BCBG has hit the shops and the world wide web to generate their gain. The organization makes out very well from both aspects and they have Account Executives that track both the purchasing from online and the physical shops they have for every area of the nation. Management is also broken down into the branches and lines which are being sold, and each takes on both the online part and the physical shops responsibilities. They give almost the exact same product on the internet as they have from the stores and the pricing is the same. But online stores sometimes offer more discounts. The pricing strategy used by B.. .