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Challenges Facing Goodyear Issue Statement There are many challenges facing Goodyear in today's environment. Our product sales have leveled off in past times few years and we have to increase our market talk about to be able to improve these quantities. Our debt is certainly high and our curiosity payments are eating apart at our profiles so we have to get more money to lower this debt. The even more immediate question is definitely if Goodyear should release its new type of Aquatred tires. The craze offers been toward higher mileage wheels and the Aquatred tire isn't consistent with this trend, being even more of an increased end tire. Additionally, if we do determine that people are likely to launch the Aquatred, do the marketing is began by us through the Olympics whenever we don’t have all of the tire sizes available? We are also identifying if remaining with this current distribution channel may be the best approach or if we have to expand just how our tires reach market. If we determine that we are likely to expand our distribution stations, we then need to determine which tires, we will offer in the brand new channels. Finally, our marketplace share in the alternative market is lacking uncertain that is true, and since customers believe that buying tires is essential we have to look for a way to create them worked up about purchasing our item. Goodyear used to be looked at the Gorilla in tire suppliers, but with an increase of competition recently, that's not longer the case. Issues: Consumer model and expectations Essentially, consumers fall into 4 basic segments. § There are Price-constrained purchasers who choose the best brand they are able to afford. They don't display any loyalty toward any brand and have a tendency to check around for tires so we'd need to get our tired before them and be the very best priced. § There will be the Value-oriented buyers that check around a complete lot to find the best price, but would generally buy main brands only so we'd probably be in a position to capture this buyer due to our brand, but we'd need competitive prices. § There will be the Quality customers who were faithful to the store and the make of tire. These customers were generally upscale and so are likely to be our main market and the task here is always to obtain the tire to the store that the buyer is comfy buying at and interacting the difference inside our tire verses our rivals. § Finall...