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Assessing the Persuasive Techniques utilized in Two Charity Fundraising Advertisements The hardest thing for any charity would be to increase money. There's just 1 means to do so, that is to convince people to part with their money and give it to a fantastic cause. The " Bhopal Medical Appeal" and "Save The Children" advertisements are just two examples of this. Both of these ads come from " The Observer" a broadsheet paper. Consequently it's presumed that the target audience is those of some higher education and people who more likely to really read the advertisement. In both of those advertisements they use quite different persuasive practices. It's easy to observe how both ads, both need and desire the same thing: the viewers' help. However, in many various ways, it is clear that the "Save The Children" advertisement and the "Bhopal Medical Appeal" advertisement have different methods of reaching out for your readers attention and support. First of all " Just 10p a day" can be used during the 'Save The Children' advertisement. This sticks in the reader's mind and makes them recall the words "Only 10p per day", making the reader think what their "10p a day" can do to save children's lives. Even the "Bhopal Medical Appeal" advertising does not utilize as much rep as the "Save The Children" advertisement, however it will show using some repetition. Like "That night," words such as these stay in the reader's mind and make them remember what occurred "That night", then think about how they can help the people get over the annoyance of "That night". This also reveals the use of short sentences making the ".