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Atlas Eléctrica recommendation: External strategy: 1) Purchase La Indeca along with the store chain La Curacao: - The reason: To maintain market stocks and leadership in Central America, stronger marketplace coverage. - How: Require long-term loans - Option: It'll kill the business if other opponents purchase La Indeca (Mabe, Whirlpool, LG, Samsung in Mexico)--they'd take market shares from Atlas Eléctrica and by the time wipe away the business from Central America in which Atlas Eléctrica has the biggest market shares. 2) Concentrate on Central America: - why: to maintain the market leadership in that area --deeper coverage into its normal market. --It will strengthen the business - and prepare it to expand or to acquire market shares in The Caribbean and South America. First it must strengthen its fiscal situation so as to possess the tools to expand in different areas (it will need to put emphasis on marketing and to develop products that correspond to client needs from the other areas --particularly regarding stoves). 3) Maintain the focus plan: Why: Its cheaper to maintain the previous customers than discovering new ones! The middle-income segment is the biggest consumer category and the names are aimed at this particular target group, therefore Atlas Eléctrica ought to remain focusing on this section until the marketplace is prepared for more merchandise lines. Refrigerators and stoves are the primary product lines where Atlas Eléctrica has its own core competences. They are also working fine due to the production system. The industry isn't prepared yet for more product lines even though the economy is growing since the purchasing power isn't so powerful compared with those in South America. Therefore there is not yet gain to gain by di...