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Ethical Dilemma In the event the accusations against Noca-Cola (N-C) were true and recognized subsequently the ethical dilemma of deception and resulting in an epidemic will exist. The info provided about the study does not clearly recognize that N-C is not decreasing water available to people in need. Dependent on the results from the thorough evaluation identifying that "Noca-Cola uses a rather small supply of water in the formula for the soft drinks -- and that it is a statistically insignificant quantity relative to the water shortages in the nation" the ethical issue can be potentially removed because of me. But, I would have to gather more info on the particulars of the investigation to ascertain if there were a moral struggle in carrying this consulting project. That being said I will move forward as if there weren't a ethical difficulty present. In this case, I'd request the particulars of the evaluation to review in attempts to gain a complete comprehension of the sort of investigation that has been conducted. I would make sure that the results were not skewed or comprising bias. Understanding this information would be crucial to my ability to be effective in this situation. I would want to ensure I could clearly articulate how Noca- Cola wasn't carrying water necessary for success from those in need. Being an American advisor would probably make a difference in this situation. Not living in India or using a legitimate experience with the culture could have an internal and external effect in my job as an consultant. Internally, I'm conscious that I would need to expand my knowledge base to gain depth in understanding the culture of the Indian people. Examining the history of N-C in the community and the perception of its members of.