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SWOT evaluation of the English National Opera STRENGTHS The merchandise is definite. Although there are various titles of methods and displays of performing Opera, on the whole the client knows, when going to a performance, what things to expect. Accessibility is enhancing. Through recent even more widespread distribution of Movies/DVDs and CDs - in popular music stores. Also through Open-air and Touring Opera and also to some extent educational workshops and talks, the English National Opera (ENO) offers improved accessibility socially, and physically geographically. On a social level, Opera could be taken up to the social people, giving it a fresh and more innovative image therefore creating interest within a more widespread number and class of individuals. Thus enabling Opera attendees to start to be stereotyped in different ways, which in itself increases accessibility to those that believed they simply weren't of a higher enough class to wait Opera. On a geographical level, people no more need to happen to be the only location of the ENO - The London Coliseum, and on a physical level, the brand new Coliseum has complete disability access and also have improved orchestra pit and stage doorways from the workshop also, allowing more fantastic place styles to be constructed actually. Offer a varied selection of performances all full all year round. The ENO have a complete schedule of shows through the entire season. John Nelson, a board member said that is an extremely positive thing as though there exists a regular turnover of performances and occasions people can get in to the habit of attending’. Conversation links between interested celebrations are solid. Within the Opera ‘circle’ conversation is regular. The ENO includes a long set of ‘close friends’ and mailing recipients with whom there is certainly regular contact and updates about events, becoming more popular performances and invitations to preview nights, the views surveys regarding all areas of the ENO tend to be posted to the ‘Close friends of the ENO’. This regular get in touch with makes people feel like they are participating and are likely involved in the achievement of the Opera Home. Price elasticity. Seat prices vary to ensure that more people can afford to attend the Opera greatly. Those from social classes A and B attended the Opera typically, and this was to do with the expense of tickets partly. An effort have already been created by the ENO to improve this and also have introduced more adjustable ticket pricing. For example...