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If a random person came to you on the road, would you give him your private information? Would you allow him to trace and record your actions? Most certainly not. Although this answer might be evident from the physical world, the general people' behavior online is strikingly distinct. Websites like Facebook, Twitter, and Google maintain vast amounts of private information of the users. Although this practice benefits the user as well, unrestricted profiling can be quite unnerving. Since law from the authorities may impede Internet use, and unless the threat to internet users privacy are shown to exceed the gains, the government won't govern the internet, rather we should educate people how to be more responsible themselves. The most profitable business on the Internet is advertising. Businesses have come up with ingenious methods to create revenue with very targeted advertisements. Each company has their unique method to identify their consumers, some more complex than others. For example, on a website geared to new moms the advertisements would signify that by advertising for baby diapers or formula. This type of targeted advertising is understood and acceptable. The consumer benefits by getting advertisements in their pursuits and the seller has a greater likelihood of making a sale. The world wide web has introduced innovative ways to track consumer habits and interests thereby creating smarter advertising. Microsoft employs their browser Internet Explorer using "cookies" to track user habits. Cookies are pieces of text stored by a user's browser, they're shipped back and forth every time a user accesses a webpage. These can be monitored to follow internet surfers' actions. Cookies are utilised to store...