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In a competitive environment in which market is changing quickly, organizations are in a fix to design a plan that could market their products enticing the consumers to purchase their products and services. Economy is your arena for business gladiators who fight out for optimum discussion and profitability and this can be possible only through successful advertising and marketing strategy. Competing in current economy means finding ways to break from commodity standing to fulfill customers' needs better than rival companies (Ferrell and Hartline, 2010). The level of competition has increased following the introduction of media and net at which the businesses present their product in the best way through advertisements, product reviews, blog entries, etc.. With the development in technological inventions, companies have found various ways of providing services to the customers in a cheaper and effective manner and this has resulted in communicating revolution in late 1990's as the mobile technologies was unfold in most of the areas. Singtel Optus Pty Limited (Optus) is one such company that has developed during this period as a leader in integrated communications and this paper is supposed to make an analysis of their organization's marketing strategy and its financial status in the industry industry. Company Background Optus Communications Pty Ltd was incorporated in 1991 as the holding company of Australia's first private communication carrier (Mclennan, 1998) and by mid -- 1994 Optus employed more than 2600 employees (Katz, 1997). Sintel Optus Pty Limited (Optus) is a subsidiary of Singtel Inc providing services within the field of telecommunications in Australia. The firm offers mobile, national and long distance services, local and global telephony, business net...