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Writer on International Marketing

Assignment id 1000137
Discipline Self Improvement
Assignment type Essay
Words 3262
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On account of the increasing competition in the world market area and more so from the regional markets many firms are investigating the option of venturing oversees to advertise their merchandise. Numerous facets motivate such moves most of them being company novelty oriented. Such companies are applying marketing principles in many nations. The companies are creating a couple of advertising and marketing mix choices beyond state boundaries. Such moves occasionally entail building production bases in foreign nations and harmonizing marketing strategies all over the world. Some firms have penetrated the worldwide market by either establishing partnerships at the foreign countries; merging with target nation companies; or perhaps by acquiring foreign based businesses Nakra, 2006). Haier Group Company, a Chinese manufacturer and marketer of home appliances has not yet been abandoned in these advertising and marketing approaches and has created its foundation in the Indonesian market. There are specifically four chief segments that the Haier Company has recognized in Indonesia which represents great market opportunities. They include: Successful idealists market segment who have already obtained both material and professional success though they nevertheless have a liking to fresh and appealing factors; wealthy materialists segment are very conscious of the standing and quite selective in their purchasing; disaffected survivors section who have no power and prosperity and therefore are most likely contented, they are located within the distant areas that may be characterized with crimes; and the comfy belongers section who are conservative in nature and not welcome to new findings or goods. It is clear that out of the four recognized market segments within Indonesia, the Successful Idealists gifts t.. .

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