ASSIGNMENT ID
1014914
SUBJECT AREA Self improvement
DOCUMENT TYPE Essay
CREATED ON 9th April 2018

Essay about Hair Care

HairCare Products stand to capitalize in an open market in China's beauty and personal care department. With nearly half of its one billion plus population female, HairCare Products are able to replicate this market in China if the company gives the Chinese customer what they really desire; natural products. According to Mintel's report, a global provider of market study, "Eighty-one percent of urban Chinese consumers choose to purchase all-natural products". This can be an astronomical amount that can't be dismissed, though HairCare Products decides to go into the fray of their Chinese beauty and healthcare market. Mintel also accounts, "Eighty-seven percent of its middle class tend to go for premium instead of conventional goods or services". According to Mintel's data, if HairCare Products may create an all-natural product and organic product using a heftier price tag, they can corner or capture two important sections of the Chinese beauty and personal care industry. Mintel assessed the industry even further in saying that, "Fifty-seven percentage suffer from dandruff, forty-three percentage from damaging scalp, and forty-five percent from oily hair". These figures further show where HairCare Products should concentrate its focus on. The Chinese aren't interested in baldness or other decorative products. They want something which could cure their hair and scalp ailments. Yet another report by reportlinker.com provides even more evidence that hair conditioner and shampoo are driving the marketplace in China at the moment. Based on their evaluation, "Shampoo has the greatest share of their hair care market, and also conditioner will be the 2nd largest". Finally, Mintel states, "One of the primary drivers of consumers when buying hair goods is performan...

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