ASSIGNMENT ID
1013386
SUBJECT AREA Self improvement
DOCUMENT TYPE Essay
CREATED ON 25th March 2018

Article on The Value of Branding in the Marketing Mix

Introduction What comes to mind when you hear the term "brand" or "branding" in marketing? Nike? McDonalds? Five dollar foot long? Whatever it is, the significance of branding in the marketing mix shouldn't be argued against, instead, it needs to be researched further to show what makes this aspect so significant. As a result, the following is an evaluation of what a brand means to customers and the effect that it has on their purchasing behavior. This may also evaluate the significance of brands into the companies that own them and the qualities each provider expects to attain when creating their own brand. Finally, this evaluation will uncover reasons for brand failure and provide hints on how businesses may construct a more powerful brand. THE IMPORTANCE OF BRANDING IN THE MARKETING MIX 3 Client Effect of Allergic Many men and women associate a branded anything with a widely-exposed, big company or product commanding a premium price, in comparison with a unbranded or private-label offering in a lesser cost (Article, Gitomer & Tchong, 2004.) Brands might not, however, be equally important in all categories. For instance, some consumers are content with regular laundry detergent or paper towels, however, wouldn't look at buying or having a generic baldness merchandise. Brands play an essential part to consumers. Without them, individuals are not able to differentiate 1 company's offerings from the other's. Brands impact civilization, create lasting memories and serve as needed fuel for flourishing economies everywhere. Consumers normally stick to brands they're knowledgeable about, typically patronized by loved ones and friends. Brands aren't only a logo or a few catchy tagline anymore. They are an anticipation. The anticipation that the item they've bought is supe...

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