SUBJECT AREA Self improvement
CREATED ON 7th December 2017

Essay on the Use of Trust in Internet Privacy

The Role of Trust in Internet Privacy One of the most significant advances in the rapidly developing world of electronic commerce is the ability of companies to develop personalized relationships with their clients. Personalization empowers companies to understand their clients' needs and desires and enhance customer service by assigning offerings to the unique needs of individuals. At precisely the same time, this is now a subject of hot controversy since the technology requires the extensive collection and use of personal information. Many, if not most, online shoppers and surfers are not aware of the extent of how much and what type of information can be gathered on a person, even a person who is just visiting rather than shopping or registering for whatever. Through the use of this "cookie" technology, a person’s movement through the Web can be tracked to provide information. Using cookies a website assigns each individual a special identifier (although not the true identity), so the he may be recognized in subsequent visits to the site. On each return visit, the site can call up user-specific information, which could include the consumer's tastes or interests, as indicated by records the user accessed in previous visits or items that the consumer clicked while at the site. Websites can also collect information regarding consumers through concealed electronic navigational software that captures information about site visits, such as webpages visited and data downloaded, the types of browser used, and the referring websites' Web addresses. The outcome is that a website about gardening which Jane Doe that could promote not only her title to mail-order businesses, but also the fact that she spent plenty of time one Saturday nig...

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