ASSIGNMENT ID
1001398
SUBJECT AREA Self improvement
DOCUMENT TYPE Essay
CREATED ON 29th November 2017

Building a Powerful Brand Dividend Post

Introduction While the firm is based on the High Street of this city, annual earnings between #40000 and #50000 is not great enough. The provider isn't aggressive and only maintain a little portion of market stocks. This report intends to suggest and suggest methods that assist the company to reposition. It's important to determine the issues to be able to be competitive on the industry. Minority of customers contact the company by email and most of the customers buy products and services simply by going into the store directly. Those clients who send emails to the company may realise that the email address of their firm does not fit the domain of.co.uk domain, which customers might have uncertainty regarding the brand of the company. Moreover, the range of products and services provided by the shop is narrow. Additionally, the company does not have an efficient way to communicate with the public, neither by the net nor from any advertisement. SWOT Analysis A SWOT Analysis can be done to help us understand more about our strengths, weaknesses, opportunities and threats. The firm's strengths are the actual products, which include brand name, support attributes and caliber, and augmented products like additional services and supports. The products and services furnished by the shop can be classified as shopping solutions. Shopping goods are products which usually be contrasted on such attributes as price, quality, price, and style (Lucas, 2014). Shopping products are more expensive than convenience goods like foods and books, therefore customers normally do research before purchase shopping products, either through internet or advertising. Our weaknesses are lack of communication with clients, which the firm does not have a proper...

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