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| Project id | 1015426 |
|---|---|
| Subject area | Other |
| Document type | Essay |
| Words | 2086 |
Current Trends in Bulgarian Trade with Chocolate According to your report of Euromonitor International , in 2013 the average growth of the chocolate sector in Bulgaria was 6 percent. Consumer confidence has been restored after the downturn of the market between 2009 and 2012 and, as a result, consumer spending on petroleum has risen. The leadership in chocolate confectionery at 2013 belongs to Mondelez Bulgaria. The company accounts for a 43% value share and is followed at a distance by the other multinational business in the category -- Nestlé Bulgaria AD having a share of 22 percent. The impressive results of Kraft Foods Bulgaria are achieved on the back of an existence in virtually all chocolate confectionery sub-categories -- bagged selflines, standard boxed assortments, countlines, seasonal chocolate and pills. In 2013, the business expanded its existence in chocolate confectionery as it entered a category that it didn't serve before -- bagged selflines. The new brand in bagged selflines -- Milka Crispello, is loving amazing supply, in-store positioning and is advertised actively on nationwide TV stations. The present state of global trade in the industry can be examined via several trade indices, which explain various aspects of Bulgaria's standing in the global market for chocolate confectionery. Table 5. Key Trade Statistics to Bulgaria's Trade in Chocolate Confectionery and Related Products Source: Eurostat and own calculations Imports, Exports, Trade Balance (BOT) Graph 2. Imports. Exports, BOT of Chocolate Products (2004 -- 2013) Source: Eurostat While imports follow with a continuous pattern of growth during the interval with the exception of 2009, the export growth rate is rather volatile. After a period of relative...
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