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Discovering Success in the War on Terrorism In following its war on terrorism, the Bush government faces menacing diplomatic and military challenges. But need it also fret about mobilizing public support? Using the latest polls showing the people providing the president 90 percent approval ratings and supporting the use of force at exactly the identical amount, would the White House possibly hope for any more funding from the American men and women? President Bush seems to believe so. Every speech that he gives appears to be primarily concerned with shoring up public comment, warning us about the issues ahead and intentionally praising Americans to their "patience and resolve." The administration understands a simple fact about directing a democracy in war: Public support should never be taken for granted. In supposedly "easy-to-support" wars, like World War II, political leaders have found it necessary to correct the military rate to boost public morale. All the more so from the present campaign, in which the course is uncertain and the prospects for instant success are gloomy. Ironically, the initial wave of solidarity behind Bush actually intensifies concern, since there's no way that the president can hold on to stratospheric approval ratings. As his support returns to more realistic levels, the headlines may turn into "Bush Approval Plummets." Implicit message: "Bush Is Losing the Battle." Studies have proven that public assistance of a military campaign is chiefly a function of the mission's perceived stakes, the prospects for victory and the expected expenses. Since the Persian Gulf War (though the seeds could be traced as far back as Vietnam), a fantasy has taken root among policymakers that only the prices thing - that the publi...