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Abstract This paper examines how the rising use of internet has altered the advertising industry worldwide. We could see in the current trend how marketing on the internet has made a excellent effect on attracting the consumers in several aspects. Marketing through e-commerce have overcome the intricacies that are confronted in traditional marketing and advertising tools. The major focus of this study is to evaluate the effects of growth of the amount of users on the advertising industry and also the findings of this analysis could be useful for marketers, advertisers, PR professionals and a lot more individuals in the marketing sector. This growth in usage of internet by the customers had gradually increased the revenue of advertising and marketing industry. The paper concludes by pointing out the importance of e-commerce in advertising business and its appropriate use could result in the growth of companies and thus the countryвЂ™s economical growth. Introduction advertising business has always been a complex field, which integrated entrepreneurs, distributors, entrepreneurs, salespeople, PR-agents, promotion researchers, media and a lot more branches and professions (Kotler, 2003). The world wide web has added new marketing possibilities and with them new careers, such as online entrepreneurs, search engine optimisation experts, online marketing specialists, programmers, e-commerce along with m-commerce entrepreneurs and entrepreneurs. In this research the issue of the current changes in marketing industry will be addressed. The numerous changes that took place because of the progress of Internet technology will be discussed and considered. The analysis will demonstrate the new and developed resources that arose with the evolution of online and the way they shape the newest marke...