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Global Market Research RESEARCH STUDY Analysis Conducting analysis in the global marketplace requires agencies to consider many different facets that might not exist ordinarily. This paper provides a detailed research study analysis of a business referred to as Sperry/MacLennan Planners and Architects, and its own decision to export solutions to america. The next paragraphs will: give a synopsis of the existing situation, identify key problems of the business, discuss possible ways the problems could be addressed, and clarify the worthiness of general market trends in the global community. THE PROBLEM Currently, Sperry/MacLennan Architects and Planners are determined to increase by exporting services in to the Unites States. The first host to export is scheduled to be New England but many people are not in agreement with your choice. This Canadian business has locally done remarkably well constructing facilities. Furthermore, Sperry/ MacLennan even won вЂњThe American National POOL and Spa Gold Medal for pool designs against French and Mexican finalists, providing them with international recognitionвЂќ (Aaker, Kumar, this insufficiency in technolog...