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The Mythology of Product Upgrade Need The Way Design Makes Consumers To Continually Buy the Same Product I. INTRODUCTION Electronic devices like smartphones, tablets and even laptops have a 1 year upgrade cycle. Do corporation launch these goods so often to keep people abreast of the latest technologies that are beneficial for them or are these just an attempt to drive up naturally consumerism and create more profit? Frequently, the creation of new devices doesn't't necessarily bridges any technological gap nor provides new advantages which are actually useful to customers. Consumers don't really need to update their devices every moment a fresh iteration comes by. However, corporations are creating the illusion of newness in their newest products through product design. Consumers get messages that induce them to purchase products that they don't need. They get said messages trough posters, advertisements and ads. On the other hand, the biggest selling messages reach the crowds through the devices themselves. The use of different materials, colours, and also the changes in form suggest a necessity to obtain a new product that's does not really offers anything new. II. THE MYTHOLOGY OF PRODUCT UPGRADE NEED The use of messages and signs in product design is nothing new; around the contrary, these play a very important role in regards in design. The most frequent example of the usage of signs in product designed can be seen from the user interface. User interface is described as "the space in which interaction between humans and machines occurs." 1 case of that is when someone uses a product for the first time and s/he can work the product correctly immediately without previous experience. For instance, the controls and levers at a Xerox machine were created...