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There have already been many events throughout music history which has shaped how what turns into popular and what's deemed “proper” with regards to music we have to be consuming. In 1991, Lollapalooza, a multi town touring festival in the usa, highlighting alternative culture transformed how music was consumed from now there on forwards. With the recognition of the event and the highlighting of the choice lifestyle it represented the music sector took note, shortly after the event and explosion of choice music strike mainstream music culture. New bands like Nirvana, Pearl Jam, Alice in Chains, Soundgarden, Stone Temple Pilots and bands who was simply around awhile but had a smaller marginalized audiences like the Red Hot Chili Peppers found mainstream success in a post Lollapalooza music environment. Today the impacts of these bands are still resonating through the music that is listened to, and without Lollapalooza there could have not been the function that signalled to your choice manufacturers in the music sector that this sort of music could be well-known to the masses. This paper shall discuss choice music tradition and Lollapalooza in a context of cultural analysis, drawing on the ongoing functions of Raymond Williams, and Martha Gever. This paper will explore what alternate music culture is 1st, second of all this paper shall talk about the need for Lollapalooza to the choice music culture movement, the second fifty percent of the paper will apply the ideas of these authors to choice music lifestyle and Lollapalooza. Though this evaluation this paper will unpack how alterative music lifestyle can be utilized to illustrate how previously marginalized sets of people, such as those that were in the choice music culture, can...