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Sinclair Lewis, the writer of Babbitt, devised several key literary elements to explain his full effect and purpose of writing his book. Babbitt is a satirist look, at not only 1 person, but an whole society too. He exposes the hypocrisy and mechanization of American society in the 1920's. From the story Lewis concentrates on his main personality George Babbitt, the protagonist throughout much of the novel, who's a company with lofty goals and also a desire to increase the ladder of their social class. To fully reach his views and beliefs, Lewis utilized literary consequences of irony and motif. The book begins in the 1920's, a few years that had begun at economic boom and enthusiastic consumerism, simply to stop depression and crash. This is a parallel employed by Lewis to illustrate the theme of the narrative. He was attempting to show that materialism and shadow approaches of the middle class of America during that time period. Lewis bluntly criticizes his particular personalities to get across his point. Here he writes,"He hadn't any satisfaction in the new water cooler! And it was the very best of plain water heaters, up to date, right and scientific thinking. It had cost a lot of cash (in itself a merit)" (Lewis pg. 31). This quote reflects Babbitt's excitement about material items and how those items mirror his position in society. Babbitt's morals and values were filled with holes, and that's exactly what Lewis wanted to point out. He's selected to satirize Babbitt as living within an fairy-tale world, oblivious to what was really happening around him. Irony is very strong and evident through the story. Since Babbitt is the ultimate conformist, he must carry on his own beliefs and values even though they are shallow and more transparent. He also spends his entire life trying to relate to the "s.. .