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Politics as Media Spectacle - Arnold Schwarzenegger as Governor of California Arnold Schwarzenegger's California recall election gubernatorial victory demonstrates the increasing fall of the boundaries between politics and entertainment in an era of media spectacle. Over the past decades, major struggles around politics, race, sex, and sexuality have played out in the media. From the 1990s, the O.J. Simpson trialthat the Clinton sex scandals, and the proliferation of tabloid journalism produced serious political issues and conflicts the stuff of popular culture and entertainment. Furthermore, presidential politics on the degree of campaigns and governing have also exhibited an increasing politics of the picture and spectacle. Within our media-saturated culture, politicians turned into celebrities who fine tune their image through daily picture opportunities, spin out their message of the afternoon, and, like celebrities, employ image management companies to ensure that their functionality is playing nicely with the general public. In an era of media politics, celebrities will become politicians and take on increasingly political functions. Hollywood celebrities of film and television were notable opponents of the Bush government's 2003 Iraq war, even although teams of celebrities were utilized by both sides in the California recall election. Arnold Schwarzenegger needed a recognizable role to play in the California recall election scenario. The people were angry at higher taxation, energy costs, and what appeared to be a massive market and were looking for a savior. Arnold presented himself as the hero on the white horse who would ride into California and resolve the issues. His most "Rescue California".