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Most Important Factors of Tesco Tesco first launched their global expansion in 1994. After 11 years their sales have grown to contributing 20 percent(#7 billion) of the entire turnover has been out of international sales. The success of Tesco expansion overseas has mainly been down into the plan of looking for new markets at an early development stage. These markets have week and few opponents and lots of potential. Tesco expansion overseas has mainly been in Eastern Europe and the Far East. Tesco has set up in thirteen countries abroad so much, some of them include; Czech Republic, Malaysia, Poland, Republic of Ireland, Thailand and Turkey. This assignment will concentrate on Poland from Eastern Europe, Thailand and Malaysia of the Far East. The assignment will tackle a PESTEL analysis of Tesco expansion overseas. Involving political, economic, societal, technological, environmental and legal problems that influence Tesco. There are many political aspects that effect businesses. The main variables are legislation, government agencies and incentives put forward by the authorities to be able to attract investors. Investment incentives in Poland are very favourable for big companies like Tesco. Polish authorities offers these incentives mainly to firms that invest more than 10 million. A few of the incentives that the authorities offer Tesco are, job grants, training grants and grants for infrastructure growth. There could be problems to businesses t.. .