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How many different ads, exposed to our regular scenario, are there? Countless. The number of ads has suddenly taken an effect on our everyday life because of the high frequency in which they are presented. Ads are in college books, magazines, newspapers, television commercials, billboards, and most of everything else we encounter on an everyday basis. A well known firm, Budweiser elevates their beer in implicitly enough ways to better increase their earnings. Gucci also displays their advertisements in such a way that highlights the greater social class that comes with buying items from their stock. The advertisement out of Budweiser and the ad from Gucci both fortify Killbourne's belief that shows of "sex in advertising" is dehumanizing and deceptive in character because of the implicit portrayals of subconscious female and male expectations which are accumulated from their advertisements. The Gucci advertisement communicates some frequent female ideals and expectations. This ad portrays three very good-looking and wealthy females wearing Gucci products spending some time casually with a different male. The male in the photo is hidden, symbolizing that he's a significant figure within this advertisement but from what is visible there seems to be a "safe" vibe coming out of this guy like this ordinary stereotypical vibe that girls consider when Rabie 2 analyzing the qualities of a "good man." The girls are all sporting summer dresses which seem to be flailing and showing some skin together with the breeze of the warm summer air. Since the ad is mainly targeted towards a female audience there is a focus on a few of the generalized goals of girls. An instance of that is that the positioning of the supermodels in this photo. The selection of positioning the.