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Apple firm is a high-tech business in the United States, the core business is digital technology products in 2007 by the USA apple computer company changed its name into citrus, ranked 19th in the world top 500 ranking in 2013and is headquartered in Cupertino, California. Apple's Steve projects, Steve Gary wozniak and Ronald Gerald Wayne based on April 1, 1976, is famous for its innovation in high tech enterprises, the business divided its own product lines for the iPhone, I pad, and Mac, iPod, iTunes, applications and services, along with accessories. Three companies: computing hardware and software, mobile devices and the iTunes shop. Apple has been the world's largest company for three successive decades, had struck a record $623.5 billion in 2012, August 21, 2012, apple market value to eventually become the world's first listed firm. Following 2013, as companies dropped 24 percent to $477.9 billion, but still is the world's largest company. With the prevalence of digital goods in the past several decades, as the digital product technology material high, the fashion of this "apple" products particularly popular, when apple new products come out, can always lifts a "apple fever" from the entire world. As a high tech product development and research, the manufacturing firm, apple has lots of powerful opponents in the whole planet, including Nokia, Samsung, IBM, DELL, also as a company that was established not long at the hands of these powerful to yield success to remove the circumference, this is inseparable with apple products. Innovation for a source of business survival and growth, the company was launched in the beginning of is to permeate the idea to the enterprise culture; it is because this sort of idea, produce apple's goods is different. Apple from the publ...