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Essay on Organic Vita-Hair

Project id 1002406
Subject area Other
Document type Essay
Words 1346
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Measure 2: Marketing Products Dr. Englehart MKT 500: Marketing Management A. Keaton December 20th, 2013 Organic Vita-Hair has tactical positioning of production a global market in addition to a wise attention to appeal to health conscious and animal cruelty free crowd. The business's very strong and successful marketing and advertising campaign is a significant component of the provider. Organic Vita-Hair's Main Product Shoebox began this merchandise from her own home as a simple solution to avoiding chemical dyes. Before having kids, Shoebox enjoyed bleach her hair, but was worried about the amount of chemicals and synthetic ingredients found in such products. She was also concerned about utilizing these products while pregnant. She therefore sought outside to create hair dyes which were secure and still powerful even throughout pregnancy. After a few months of trial and error, Shoebox developed a formulation which was very successful. She started out by joining her product with family and friends, but quickly realized that there was a requirement for her brand new formula. In the conclusion of 2010, Shoebox integrated her operations into a business and was selling her product online worldwide since. The product is a special formula is constructed from natural ingredients that are shown to dye your own hair naturally with no harmful substances. Many consumers prevent hair dyes entirely since they don't wish to put such unpleasant substances into their own hair. The item is constructed of organic ingredients like coffee, cinnamon, lemon juice, and beets. Consumers feel assured that their hair will not be damaged from compounds similar to these in harsh dye fixing lists. Figure 1 below is an illustration of the ingredients you wo...

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