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Cultural Influences of Consumer Behavior Recognizing consumer purchasing behaviour entails relationships, and consumer behaviour. Consumer behavior includes all the consumer choices and actions connected with the choosing, buying, using and disposing of all products and services. Marketers must pay close attention to consumer behaviour that happens before the purchase and after the specific merchandise was used. Assessing consumer habits is just one of the measures in marketing search and investigation. In addition to other basic principles of consumer buying habits, entrepreneurs also need to examine the decision and actions of real men and women. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With over 6.3 million people, the world is a advertising oyster (Armstrong & Kotler, 2005). The problem or the task that many entrepreneurs face is identifying the best way to sell their product to those individuals. There are lots of ways to sell a product, but identifying the buying behaviour of the target market and catering to these behaviours is essential in today's complex society. Consumer buyer behaviour is described as the buying behavior of closing consumers В-- people and households who purchase goods and services for personal consumption (Armstrong & Kotler). Culture is the patterns of behavior and thinking that people living in social groups learn, create, and share. Culture distinguishes one human group from others. A people's culture includes their beliefs, rules of behavior, language, rituals, art, technology, styles of dress, ways of producing and cooking food, religion, and political and economic systems. Anthropologists commonly use the term culture to refer to a society or group in which many or all people liv...