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If a kid acted violently towards someone else, like if he or she hit a different child, there could be consequences for this kid. Perhaps detention or grounding, but then their action of violence is largely forgotten about. Rarely do the parents or school officials explore why the kid acted violently in the first location. If requested, the adults may say something such as "the kid likely watches a violent tv show, such as Powerangers, or he plays violent video games, such as Grand Theft Auto." Most folks would believe that an acceptable reason. It is the norm to blame "the press" for all that's wrong with our culture. But the question raised now is the reason; why does our society now assert that violence in the media influences the behaviours of kids? The expression "the media" is slightly overused in our civilization. It's a vague phrase we use to incorporate any and all ways that messages have been portrayed to people, normally in tech. Dr. Cyndy Scheibe, a professor at Ithaca College and media literacy specialist, says that press is "messages conveyed through artwork, speech, or sound which are mass produced for a mass audience. [Media can also be] mediated by a form of technology and also the producer of the message isn't in the identical place as the recipient of the message" (Scheibe). This usually means that media would include things like tv, movies, the internet and print. Media doesn't include things like text messages because they are not intended for mass audiences. For the purposes of the essay, "media" is mostly going to refer to tv and video games. Media violence can also be broken up to a specific definition. Dr. Scheibe clarifies the features of media violence as frequent and pervasive (that appears on.