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The National Market for Cellular Phone Service Essay

Project id 1000298
Subject area Other
Document type Essay
Words 2201
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Statistics Unreadable The National Market for Cellular Phone Service The national cellular market is undoubtedly one of the country's most expansive markets. In 2003, wireless earnings totaled to over $100 Billion; nearly one percent of the United States GDP. Since wireless has emerged, the normal buyer has expanded from the typical middle/upper-class adult to teens, older, and business consumers. 20% of American teens own cell phones, describing why Virgin Mobile was founded to specifically target young consumers1. There is certainly a large market for business customers, as many carriers market business options even in retail outlets. Altogether, it's estimated that 50% of Americans own mobile phones, producing a customer base of approximately 147 Million customers2. Although there are over 300 registered national wireless firms, there are only a select few which compete in the entire national market3. The industry's biggest company is Verizon Wireless using a 2003 annual earnings of $22.5 Billion plus a base of 40.4 Million clients. Sprint PCS, T-Mobile, and Nextel also have growing nationwide networks. Many competitions, though well known, just have coverage areas in parts of the United States. Alltel, as an example, only offers service in the south and midwest. Until recently, Cingular had coverage areas in only the southeast and western areas of the USA. Its recent merge with AT&T wireless, however, will expanded its network to what some speculate will become the largest nationwide network. Since we are thinking of the market for national cellular service, we will consider only the ones with complete nationwide service: Verizon Wireless, Sprint PCS, T- 1 Brome 2 Brian and Tyson...

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