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In this article, I analyze what Zipes means by institutionalised, define what makes a fairy story and assess how different variations of Bit of Crimson Using Hood reveal the interpersonal ideology of the period. Zipes is certainly not really using ‘institutionalised’ in the traditional, bad feeling of getting stiff and hardly ever changing. He theorises that fairy stories have got become component of the interpersonal mind. They penetrate into every element of the sociable subconscious to become meme, good examples of which are ‘music, concepts and catchphrases’ (Montgomery, 2009, g. 46). Zipes offers that this meme is usually equivalent to a disease mutating and changing with each era. Each era’s deviation shows their concepts and ideas concerning common elements of individual lifestyle like like, identification, payback, betrayal and sexuality. The reasons why fairy tales embed into the social psyche is the simplistic and plot driven nature of the story. Even the smallest child understands the characteristics and motifs of the story instantly. It is set with simple characters with one characteristic for example the wicked stepmother is only every wicked. There are no additional information as to how or why she became incredible. The activities of the personality enhance this unique quality further. The primary drive of the story is the plot with repeated refrains in text and in character’s discourse but with a non-specific setting and period. Few fairy reports consist of fairies in them but are abound with fantastical animals and occasions. The fantastical is certainly believable as it simply bends the laws and regulations of physics still. The simplicity of fairy tales and non-specific details renders them well suited for manipulation allowing writers to add their own comments often reflecting social convention and ideology. Theref...