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electronic payment method Essay

Assignment id 1015831
Discipline Biology
Assignment type Essay
Words 2935
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1. Introduction ABC Company operates telecommunications business. Management prepares to establish a brand new service into the marketplace. The investigators use data mining methods to receive information of market profile. This paper clarifies how Market Basket Analysis (MBA), Memory Based Reasoning (MBR) and Neural Networks (NN) assess the data. The data analysis methods generate valuable advice for ABC Company constructing the advertising campaign. Management evaluates the company issues, and converts into the data mining issues. They then select the ideal data set and inputs into the data mining units. They gather data from data mining and use it in order to take actions. These activities bring values to the company. Management measures the outcomes as a feedback to another research projects. 2. Business Problems Telecommunications is a heavy competitive sector. All telecommunications companies offer similar services and products. ABC Company plans to launch a new service - wireless broadband Internet access. The customers access Internet using GPRS (General Packet Radio Services) through their mobile phones. Although ABC Company captures about 40% of total market share, she understands that only delivery innovative service maintains sustainable competitive benefits. The competitors such as Sunday, SmartTone also plan to delivery some new services using broadband wireless communication. ABC Company performs data analysis to capture information of customers' attitudes and market scenarios. Evidently, a new product delivery is a marketing problem. It is suitable to transform into data analysis problem. Management uses techniques to capture the data. Management has a better understanding to existing market. 3. Question 1 - Data Analysis by Market Basket Analysis 3.1. Research Objectives By using MBA, ABC Company selects data from customer database. MBA is developed from the retail business. Researchers collect data of customers to observe the joint consumed products. MBA uses information for what customer buy. MBA gives insights into the merchandise by telling the researcher which products tend to be purchased together and which are most are enable to promotion. MBA provides the information that which product customers like to buy. AB...

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