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Role of Research in Management Research could be considered from the perspective of a continuum from research that extend knowledge about business and management in general on one end to studies that resolve particular problems and add new knowledge in a limited circumstance on the opposite end (Saunders, et al., 2009). Regardless of where a research project falls on the continuum, the findings can be a helpful aid to management. Generalized findings in college research on management and human behaviour theory could offer a director with insight into handling a circumstance or dealing with workers, while certain research commissioned within the company or the business can provide management with a suitable perspective when making decisions about the firm. Research isn't a whole remedy to your problem, but it can help give clarity to this decision making process. Data in the study can augment an outlook in a situation which could have been very narrowly focused before. However, itвЂ™s important to balance quantity and quality when it comes to using research. Higher quality information may lead to better decision making, but also much advice might also lead to poorer decisions as decision makers are bombarded with info overload (Paul, Saunders, information that does not encourage the preferred alternative isn't contemplated (p. 82). This can lead to skewed choices. Applied research, that is research that enhances understanding of a specific business or management issue (Saunders, et al., 2009) can be very helpful to direction when making decisions for the company, such as starting a new product...