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BrandX Energy Case Study Essays

Project id 1014987
Subject area Biology
Document type Essay
Words 1881
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BrandX Energy (BX) from its inception has been an innovator and forward-thinking firm often pushing boundaries and charting unknown territories while still maintaining a level of company conservatism that has contributed shareholders peace of mind and confidence in the business decisions that corporate management has made to reduce expenses and increase gain earnings. One such departure from the mainstream has been BX's curiosity about executing VoIP communication services company-wide to reduce costs linked to domestic and international telephone calls and telecommunication services. As most traditional businesses, BX had been implementing a PBX system in the corporate headquarters and in its refinery locations for many years, together with pipeline and terminals (P&T) and divisional offices using standard telephone services provided by the local telco. However, with the promises of VoIP, BX has begun a shift in its operating practices with regards to telecommunication services. BX began quite inconspicuously with one of the smaller refinery operations that the organization owns. BX opted to use this as the first phase of its implementation of VoIP services at one of their Gulf Coast refineries. The total implementation plan calls for installing VoIP hardware and software for four kinds of locations: refinery operations, corporate operations, P&T operations and divisional operations. The execution phase started with an installation and beta test at the newest Gulf Coast refinery and hailed as a success. With this triumph, BX has opted to begin rolling out VoIP services at the refinery level first, investigating which refinery locations are prime candidates for the service at this time and which, as a result of infrastructure cos.. .

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